Brand Identity Design
WeAfrica Care
Health insurance platform for Nigerians in the diaspora. Human, trustworthy, empowering — editorial meets soft tech.
Client
WeAfrica Health
Timeline
4 Months
Key Outcomes
10K+ Waitlist45% Conv. Rate2x Growth
The Brief.
WeAfrica Care is bridging the healthcare gap for Nigerians abroad wanting to care for relatives at home. We built a brand identity from scratch: naming, logo, color theory, and UI/UX directions that prioritize trust, warmth, and modern tech efficiency.